Behavioral Analysis Specialist Neuro-ID Raised $ 35 Million in Series B to Acquire Talent and Grow Services Globally for Large-Scale Real-Time Behavior Interpretation – Right Down to the Taps , clicks and individual swipes – to provide insight into customer intentions and sticking points.
Series B was led by Canapi Ventures with Fin VC and TTV Capital, who led Series A. Along with this $ 7 million Series A in December 2020, the company has made an investment of $ 49.5 million since then. its creation in 2014.
Neuro-ID said in the announcement that last year saw three to four times higher growth in customers and revenue and a 500 percent increase in the number of customer journeys monitored by their systems. The company has tripled its own employee base during this time and hopes to hire more staff with the funding.
It also hopes to accelerate the development of its products to continue its product-driven growth.
Customers using the systems saw conversion increases of 200% and a reduction in fraud of 35%, according to the company. Neuro-ID sets itself apart from its competition by distinguishing between new visitors and returning visitors, offering different perspectives to improve successful registration through KYC for a client’s services.
behavioral analysis | digital identity | fraud prevention | financing | investment | KYC | Neuro-ID | integration | user experience