Weight Loss Company Noom Launches Behavioral Health Product

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Weight management startup Noom is now diving into the behavioral health space with the launch of Noom Mood. The new platform was designed to help individuals manage stress and anxious thoughts, as well as improve their health habits.

Users will enjoy daily 10-minute lessons based on Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Acceptance Commitment Theory (ACT). The new program also provides users with mindfulness techniques and tools, as well as human coaching to guide them. Users can also record their mood over time.

Noom said he has experience in behavioral health because his weight management program is rooted in behavioral science.

“Because Noom is rooted in psychology, we’ve helped millions of users realize the critical link between mental wellness and physical health, and the impact each can have on the other,” said Andreas Michaelides, head of psychology at Noom, in a statement. . “The launch of Noom Mood marks an exciting new chapter for Noom to help even more people achieve powerful holistic health results.”

THE BIGGEST TREND

There is a large market for behavioral health tools, as anxiety is a common condition. In a 2019 survey, 11.2% of American adults regularly experience feelings of worry, nervousness, or anxiety, According to the CDC.

During the COVID-19 pandemic, anxiety rates have skyrocketed. According to Kaiser Family Foundation, four in ten adults in the United States reported symptoms of anxiety or depressive disorder.

“A stress management product has been a major demand from our Noom community,” said Saeju Jeong, co-founder and CEO of Noom, in a statement. “As awareness grows around the importance of mental wellness for living a healthy and happy life, Noom Mood fills an urgent gap for those who wish to improve their relationship with stress.

“The program is easy to use anytime, anywhere, building user confidence and empowering them to take control of their health. Expanding our platform to include Noom Mood is a big step forward in leveraging our expertise in behavior change across the health spectrum while delivering increased value to our clients.

THE BIGGEST TREND

In May, Noom raked a huge $ 540 million in Series F funding, bringing his total fundraising to around $ 657.3 million. At the time of funding, the company said it wanted to explore new areas beyond weight loss, including stress, anxiety, hypertension and sleep.

Today, there are dozens of mental health tools in the digital health market. Digital mental health was the number one investment in the first half of 2021, according to a Rock health report. In fact, the report found that in the first six months of the year, behavioral health grossed $ 1.5 billion.


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